Released on: October 29, 2008, 1:15 pm

Press Release Author: Jarik E. Conrad, Ed.D

Industry: Education

Press Release Summary: Dr. Jarik Conrad has been awarded the UnityFirst National
Salute to World Class Excellence Award for The Fragile Mind.

Press Release Body: (JACKSONVILLE, Fla.) - October 20, 2008 - UnityFirst, a trusted
diversity newswire and online multicultural magazine, has awarded Dr. Jarik Conrad
its National Salute to World Class Excellence Award for his new book, The Fragile
Mind: How It Has Produced and Unwittingly Perpetuates America's Tragic Disparities
(published by AuthorHouse).

Combining real-life experiences with meticulous research, Dr. Conrad presents a
discussion of the complexity of race relations, looking to shed light on common
traps in which people from different backgrounds find themselves. Conrad
illustrates his arguments with examples from his real-life experiences growing up in
an impoverished East St. Louis neighborhood. "Without figuring out how to engage
people of color who are falling by the wayside, America may be a competitive
afterthought on the global landscape in the not so distant future," he warns. He
writes:

I have written this book to help elected officials, business leaders, policymakers,
educators and nonprofit leaders to understand these complexities and avoid the
common traps that people can fall victim to when making decisions regarding the
people they serve from culturally different backgrounds than their own. The
approach presented in these pages consists of a radically new perspective that
relies on what science tells us about our brains - their tremendous potential, and
their fragility.

The UnityFirst award is the first for the book, which was published in July.
According to UnityFirst publisher Janine Fondon, the purpose of the award is to
recognize "role models who have taken diversity, leadership and inclusion to the
next level of success by changing communities, corporations, institutions and in
some cases the marketplace for the better." More information about UnityFirst may be
found at www.unityfirst.com/index.htm.

Dr. Jarik Conrad is a speaker, coach, consultant, and president of The Conrad
Consulting Group, LLC. An expert on human dynamics, he delivers a rare blend of
humor, passion, and uncommon insight to help individuals be more effective at work
and at home. He earned his Ed.D. from the University of North Florida, dual master's
degrees from Cornell University and his BA from the University of Illinois. For more
information, visit www.conradconsultinggroup.com.

For a complimentary copy of this book for review, members of the media can contact
the AuthorHouse Promotional Services Department by calling 888-728-8467 or emailing
pressreleases@authorhouse.com. When requesting a review copy, please provide a
street address.




Web Site: http://www.conradconsultinggroup.com

Contact Details: Jarik E. Conrad, Ed.D.
Tel: (800) 651-4940
Email: media@conradconsultinggroup.com